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E-cigarettes key to giving up smoking – IBVTA partner Public Health England on Stoptober campaign

Sep 22, 2017

During October the government run the ‘Stoptober’ campaign to encourage people to give up smoking. This year for the first time it is promoting e-cigarettes as a viable way of quitting.

It comes after e-cigarettes proved the most popular tool for quitting during last year’s campaign, with 53% of people using them. In total, over 1.5 million people took part in Stoptober last year.

The government’s deputy chief medical officer Prof Gina Radford said that e-cigarettes had “95% less harmful products” in them than normal cigarettes and therefore it made sense to promote them during Stoptober.

Read full story on the BBC website

The IBVTA have partnered with Public Health England on this year’s Stoptober campaign to add weight to the promotion that vaping can actively help people to give up smoking.

Read full story on the IBVTA website.

Anthony Jones are the approved insurance provider for the IBVTA and can advise on all aspects of vaping insurance, whether you are a manufacturer, distributor or retailer.

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